Which marketing is more effective?
“Let me tell you about our best ever chocolate cake. All of the ingredients are sourced locally. The butter is hand churned from the milk of Brown Swiss cows and the eggs were freshly laid this morning. We use fair trade organic cacao and the finest quality Belgian dark chocolate. Our signature cake takes longer to make because of the triple sifting process we use, that creates a moist, melt-in-the-mouth sponge. It is finished with a rich chocolate ganache and hand shaved white chocolate and is guaranteed to change the way you think about chocolate cake forever. You’ll love it!”
“Tell me more about your birthday party guests…”
We can talk about our excellence and hope that people will listen, or we can simply be excellent and give them a story to tell. Our best marketing is in the listening and doing, not the telling.