Campaign Date: 2017
The start of 2017 for British Airways has been all about celebrating #unforgettable moments. Whether that is creating new moments by buying flights in the January Sale, or sharing a special moment you had thanks to a British Airways Holidays.
Everyone’s holidays are made up of the special memories that we reminisce afterwards; these are so much more valuable than the 100s of photos that people take and never look at.
The latest OgilvyOne London social campaign for British Airways Holidays brought to life the #unforgettable moment shared by father and son, Robert and Connor. They were recruited via Reevoo from the thousands of people who have written reviews thanking BA for the special moments that they had on their holiday.
To celebrate how special this experience was to Robert and Connor, we commissioned an artist to bring their memory to life; the painting captures the emotion of the experience in a way that a photograph never could.
This video is being supported by a competition on social media inviting people to share their #unforgettable moment so we will have a bank of memories to use in the future.